Eccentric Pastels

So what are ‘Eccentric pastels‘.

 

Eccentric pastels or ‘bright pastels’ are a twist on the previously fairly tame designs and colour palettes associated with pastel shades. By taking a traditionally conservative and relatively calm design approach and adding additional elements, designs are able to combine the best of both worlds.

 

Forget the usual suspects of baby products and cosmetics, brands and designers are using Bright Pastels to create new connections that counter the ‘shout’ culture of label designs that have previously dominated our shelves. They are doing it in the following ways:

 

clean & minimalist designs Super simple but exciting combinations

Source: https://www.behance.net/gallery/130202883/Plastic2Beans-Coffee

 

Fun & playful designs combinations that are both youthful & rebellious

Source: https://www.behance.net/gallery/62535293/HolyCorn

 

Geometric clashing Simple shapes arranged in stylistic combinations

Source: http://www.pondejoy.com/

 

Gradients Diffused edges, vibrant hues and colour mists.

Source : https://worldbranddesign.com/

 

Illustrated Designs Captivating visual concepts to ‘draw’ attention

Source : https://identitydesigned.com/good-things-brewing/

 

Typographic Text and design combine to create story

Source : https://identitydesigned.com/good-things-brewing/

 

Eccentric pastels give rise to a new and distinctive version of Pastels, stimulating new excitement that is an escape from unadventurous and ‘shouty’ designs. They create an intimate yet distinct representation of colours that influence purchase decisions and make a positive impact on purchasing decisions. 

 

So as it turns out, Eccentric pastels looks like the new normal for label design for 2022. 

 

Discover more trends here