Get the ‘Natural’ Look

Kraft or ’natural’ looks are a really popular way to create a recycled, organic, natural and authentic feel. They reflect an ‘artisanal’ design aesthetic with amazing shelf appeal. Craft beers, gourmet foods and cosmetics use the ‘natural’ look to generate greater interest in their product and it looks awesome.

Printing on kraft substrates can be complex due to the ‘textured’ nature of substrates and often results in print that loses definition. It also impacts on print colours making them duller, or requiring opaque white to keep the colours vibrant.

EASY FIX: use a ‘kraft’ style background image and print in CMYK – same look – beautiful print quality – every time.

Check out some of the examples above of how to create these looks.

Examples include woodgrain, the kraft look and naturals.