News, What's Hot
Get your business ready for upcoming MEGA SALES
20
Oct
Oct
MEGA SALES SEASON seems to get bigger and better each year. E-commerce and delivery have transformed some of these huge events into hybrids of retail and online, to excite and attract a wide range of customers with great offers and deals. Smart businesses maximise sales with beautifully themed labels. Check out the upcoming sales and get your business ready to grab opportunities.
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Halloween (31st oct) |
Halloween is an excellent opportunity for lollies and treats but has now spread to many other food and beverages. Cosmetics, personal care and other household goods are also starting to take advantage of the “Trick or Treat” phenomenon. Label and packaging designs with funny and creative ideas can help to generate interest and sales. |
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Singles Day (11th nov) |
Single and loving it! No partner, no problem – all the more to spend on yourself!. Lots of brands know this and have turned Singles Day into the biggest e-commerce event in the world. It seems it isn’t just singles who are spending more, but everyone wants to take advantage of high quality offers during this sale. Beautifully designed labels definitely help brands gain credibility for this sale! |
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Black friday (25th nov) |
Black is the new Black! Black Friday is a previously American sale held after Thanksgiving that was possibly designed to give people a reason to go shopping while they visit their home towns. Now many brands have embraced the black branding concept using scarcity and limited time offers that work well on websites and social media to get attention. Black labels or labels with metallic effects on black are a great way to elevate the customer experience for this sale. |
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Cyber monday (28th nov) |
If you survived the weekend after Black Friday but missed out on a deal, Cyber Monday is the best form of retail therapy. Originally focused on technology and electronic equipment, it now covers a broader range of items for sale under the e-commerce banner. Adding a ‘mouse’ icon seems to be enough for consumers to get the idea and consider it a bargain for this sale! |
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Super saturday (17th dec) |
For those who leave their Christmas gift buying to the last minute, Super Saturday presents the most awesome way to get your shopping finalised. Remember it is close to Christmas so the products and offers need to be dispatched fast and have the sentiment of being well thought out and with heart, even if they were a little behind! Using funny emojis or Christmas colour combinations in label designs can make for some fancy gift choices that everyone will love. |
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Christmas & boxing day sales (26th dec) |
Even though there are plenty of competing sales now, Boxing Day still looms as one of Australia’s most popular sales events. Bargain hunters will line-up at stores or wake up for online deals at unusual hours. Adding SALE type labels and tags to your products can visually reinforce the notion of mega bargains and clear out your older stock to get ready for the new year. |
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Lunar new year (22 jan 2023) |
Rabbits (and Cats) will feature heavily in 2023 Lunar New Year Designs. Whether it is Chinese New Year, Lunar New Year or cats for Vietnamese ‘Tet’, this cultural imagery is becoming incredibly popular in Australia as either gifts to give at home or take to another country. Label and packaging designs often have imagery in gold, red and silver colours to reflect tradition and a sense of peace and serenity. In order to boost sales, many businesses will combine special promotions or limited editions with the Lunar New Year theme during this time. |
| GET YOUR BUSINESS AND LABELS READY NOW |