Easter Label Fun

Join the hunt for extra business this Easter with labels to highlight products & show you care

The origin of the term Easter is hotly contested. Some say it comes from Eostre the goddess of spring and fertility, others maintain it derives from the Latin word ‘albis’ meaning ‘dawn’. The celebration of Easter, while commonly associated with Christianity, is also celebrated with the Jewish festivity of Passover and is now a widely recognized holiday throughout the world whereby families celebrate with the concept of ‘giving’.

There are 2 ways to achieve extra sales for Easter

• Add labels, tags and sleeves to your products so that people can give it as a gift, OR
• Add branded labels, tags and sleeves to other products so that you can give it as a gift to your customers

How to achieve the Easter look

Easter labels and packaging are traditionally associated with a number of key branding elements:

COLOUR	IMAGES & SHAPES	MODERN v TRADITIONAL	PRODUCTS
Soft Pastels Bright Colours Rich Metallics & unconventional colours for contrast	Eggs & Easter Eggs Rabbits (the Easter Bunny) Chicks or chickens	Depending on your audience or desire you can play with design Modern styles create dynamism Classic or Traditional looks create nostalgia	Easter Eggs Hot Cross Buns Chocolates and Candy

Everyone thinks that chocolates or candy eggs are the only thing you can give for Easter,  but there is a growing trend to give all kinds of gifts. By using the Easter theme, or symbols associated with Easter you can apply this ‘theme’ to a whole range of options. Adding it to unusual products can also be fun & interesting.

We encourage you to use labels as a gift tag, a colouring option that engages kids (including big kids), or a sleeve that wraps around the product to highlight you or your message.

We’d love to know what you think in the comments below.